Our classic formula that grew the fame of Ward Smelling Salts. now bigger and better than ever Bottled Insanity is a next level ammonia inhalant for athletes who want to unleash their inner insanity and take their performance to the highest level. Smelling salts work by causing a sudden release of adrenaline that allows you to push your athletic performance beyond anything you've experienced. Ever wonder what hockey players are smelling on the bench before they come onto the ice? Or what your favorite strength athlete is holding in front of their nose before a big lift?